What's it like to build a new house?

The custom home building experience

If you ask someone who has recently built a custom home, you may hear a horror story about their experience. Perhaps four out of ten people will say their experience was “fair,” and only one in ten will say their experience was “great.” My aim is for you to be in the group that has a great experience building your new luxury custom home.

I want you to imagine your dream home, to see it in your mind, and perhaps even sketch it out on a napkin over lunch with a friend because you’re so excited about your unique vision. Then I want you to see it on paper, and someday see your dream to live in the incredible home that you’ve created come true.


A home as an expression of you

Of course, a house is more than just a structure. It’s an extension of who you are. It’s the place you raise your family, dream your dreams, and live them out to the fullest. Long after the concrete, wood, and glass make a house, the family makes a home and you come to cherish the place where laughter fills the air, sad moments come and go, and memories are made.

My deepest desire for the people whose homes I build is to someday— perhaps ten or twenty years later—be invited back so we can visit together and reflect on all the memories that have been created in this space that was once nothing more than someone’s dream. It would be a treasure to feel the fullness in the air that holds all the laughter, tears, and memories of years gone by and share together what life has brought.

There are few things as personal as your home

There are few things as personal as your home. Making the choice to build a luxury custom home can be one of life’s most rewarding adventures. Without the right information, it can also be filled with unforeseen problems and delays. I want you to have the best possible experience in your home building process. By applying my thirty years of experience, my company focuses on building magnificent, custom-designed homes for the luxury market. I will help you make more informed choices and have less stress and greater confidence throughout the entire process.

Are you ready to get started? Let's start building your dreams! 

Roger Thomas

What Was It Like to Work with Choice Builders?

"I was amazed at the way Roger builds his homes. It's different than any other builder I've ever seen. I found it easy to work with Choice Builders and I just like Roger's overall presence and determination to make sure I'm happy."

– Jo A Lewandowski


Booklet: What you need to know before hiring a home builder. A guide for home buyers.

You should feel confident and excited during your home-building process. After all, the builder you choose could mean the difference between a project that's done right, on time, and on budget and one that costs too much, takes too long, and is fraught with quality problems.

But with every builder claiming to be qualified, how can you be sure you’re picking the right one?

Download What You Need to Know Before Hiring a Home Builder, written by Choice Builders’ owner, Roger Thomas. This guide will help you choose a builder who is right for you.

In it, you'll find answers to questions like:

  • How do I make sure a contractor can build to my budget?
  • Why do some contractors appear to cost more than others do?
  • Should I ask for a “free” estimate?
  • How do I choose a good contractor, let alone the best one?
  • How should I compare prospective contractors?
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Our Affiliations and Professional Credentials:

Energy Star logo
LEED certification
Passive House Institute U.S. Certified Builder
Certified Green Professional National Association of Home Builders credential
U.S. Green Building Council LEED certified
Houzz Best in Service
Cedar City Rotary Club
Better Business Bureau A+ Rating
Cedar City Chamber of Commerce
Certified Aging-In-Place Specialist. Houses for Living. Homes for Life.
RESNET Energy Smart Contractor
Iron County Home Builders Association

Let’s Get Started!
Your Dream Home Awaits.

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