Building a Quality Custom Home

What You Need to Know

new construction using stained wood framing of outdoor pavilion showing joists

5 Easy Steps to Building Your New Home

At Choice Builders, we have over 30 years of experience in the construction industry. We can take your visions and turn them into reality. From small homes to larger design build projects, we’ll always get your project completed right and in a timely manner. When you hire our professional team to complete a project for you, we’ll guide you through our 5-step process that’s easy, clear, and highly effective.

close up of hardwood flooring with dark brown stain

Can I build a new home in the winter?

Cedar City has relatively minor winters and we can usually build all year long. Building in the winter can be slightly more expensive since the home needs to be heated during construction to ensure the drywall texture and paint cures without freezing. And when pouring concrete, we must use special thermal blankets to cover the concrete until it cures.

guest bedroom with bureau and loveseat next to large windows

What Is It Like to Build a New House?

If you ask someone who has recently built a custom home, you may hear a horror story about their experience. Perhaps four out of ten people will say their experience was “fair,” and only one in ten will say their experience was “great.” My aim is for you to be in the group that has a great experience building your new luxury custom home. I want you to imagine your dream home, to see it in your mind, and perhaps even sketch it out on a napkin over lunch with a friend because you’re so excited about your unique vision. Then I want you to see it on paper, and some day see your dream to live in the incredible home that you’ve created come true.

new home exterior with stucco finish and large back patio and french doors

Energy Efficient Home and Healthy Construction

Building homes isn’t just about creating something new and innovative; it’s about helping our customers realize their dreams while protecting the environment and enhancing the community in which they live and work. That’s why energy efficiency remains a cornerstone of Choice Builder’s business philosophy. Our houses are healthier, more comfortable, and energy efficient. At Choice Builders, we practice sustainable principles to create healthy, energy efficient homes and buildings that provide a life and livelihood for our customers while saving money each month on utility costs. 

bright natural light illuminating living room area with blue couches and loveseat

ENERGY STAR. It’s the little label with the big message: Better is Better.

Choice Builders is proud to offer new homes that have earned the ENERGY STAR® label. The ENERGY STAR label means that your new home has been designed and built to standards well above other homes in the market today. It means better quality, better comfort, and better durability. It also means that your new home is a better value for today, and a better investment for tomorrow. The ENERGY STAR label gives you the peace of mind that your home has undergone a better process for inspections, testing, and verification to ensure that it meets strict requirements set by the U.S. Environmental Protection Agency (EPA). ENERGY STAR certified homes are better because they are designed and built to provide homeowners:

covered patio opening to stone landscaping and wall of windows to the interior

It's Not Easy Being Green

As soon as Kermit the Frog sang “It’s Not Easy Being Green” on national T.V., this phrase entered our pop culture and has been used and overused ever since. But, it does fit with today’s topic of Green Building and Green Washing. Green Building is synonymous to sustainable or environmental building. Whereas Green Washing is merely jumping on the bandwagon and using key words & tricky phrases so marketers can make something appear to be environmentally friendly when it’s actually not.

barn door with artistic wood pattern entry to master bathroom from master bedroom

Indoor Air Quality

One of the great things about Southern Utah is the wonderful outdoors. There are so many things to do and see…they literally beckon to you to head out. Those first few steps in that clean, crisp air we have feels so remarkably good. And then we return to our home and the difference in the air is notable….but should it be? Wouldn’t it be great if our houses had that same high quality fresh air we were just walking in? Well, it can. Indoor air can even be higher quality that outdoors by having less particulates and less pollen. This first step can be accomplished by using high quality pleated air filters and changing them often. But that is only part of the battle to have high quality air inside your home. A major contributor to poor air quality is the off gassing of Volatile Organic Compounds (VOCs) from materials used to build your new home. Have you ever walked into a home a smelled that fresh, “new carpet” scent? Well, that is the chemical adhesives in the carpet coming out of the carpet as a vapor and into the air you’re breathing.

master bedroom built with two large windows on each side of king size bed and loveseat

Feeling Like Home

As I sat down to write a few words, I read through a few of my saved articles for inspiration and this article from Oprah’s website written by Winfred Gallagher really struck me. One quote in particular:

“We worry a lot about how our homes look, but how they make us feel, emotionally and physically, is far more important. That costly renovation or those silky sheets matter less than whether our living spaces nourish who we are, buffer us from stress, and provide opportunities both for privacy and for socializing with family and friends.”

dark wood mantle above fireplace and natural light from windows

What is an Environmentally Sustainable Home?

Most people think of sustainable homes in one of two ways: The first, it’s an elaborate process of using unusual alternative building principles to make your home “off the grid”. And that sustainability is only for hard core environmentalists do who suffer inconveniences for the sake of the environment. That you use things like dirt and straw bales and other unconventional building methods.

The second way that many people think of sustainable building is that it’s for the wealthy. That it takes lots of money to buy the latest and greatest in energy efficiency and complicated technology to make a home “High Performance.”

Choice Builders sees a sustainable home differently: one built with common sense.

open floor plan showing living room and dining open to backyard patio and natural light

What is a HERS Index Score, and how does it affect me?

HERS is short of Home Energy Rating System and is a process of evaluating the energy efficiency of a home. Without it, it’s just a guess on whether of not a home will perform well or cost you money. To earn a HERS Index score, there are many mandatory standards the home needs to comply with, such as window sealing, insulation, and wall sealants.

stucco exterior of new home at night and outdoor patio and natural landscaping

The Design-Bid Approach Can Lead to Problems

One of the ways to go about designing and building a custom home is the design-bid method. The design-bid approach is when homeowners first find an architect/designer and then find their builder after the plans are done. Or, a homeowner could purchase an online pre-made plan, then search for a builder. Usually, the homeowner sends the plans out for competitive bid by two, or three, or even more builders.

On the surface, design-bid, or competitive bid, may seem like the logical way to get the best price for your new custom home. But the competitive bid is not the best way to get the best value or even the true cost for your custom home. And, it can lead to many other unintended problems.

master bedroom with barn door entry to master bath built for a new home

Aging in Place

Universal Design, also known as Aging in Place, is an approach to the design that allows people to live gracefully in a home by having all the little details of safety and comfort simultaneously considered. There are some people who try to replicate this by doing things such as not having steps into the house. What we do goes well beyond that and Choice Builders has had the training and the certification to be able to properly design a house to Universal Design standards.

gas fireplace with stone hearth installed in new home

Living in a Comfortable House

Our houses are very comfortable houses to live in. When we're designing the our house, we pay attention to the heating and the cooling system. We don't use general rules of thumb to decide how big or how small heating and cooling should be. We design the system specifically to the house. We take into account the insulation, the windows, the solar exposure, all of these things to make sure that we're delivering the right amount of heat or cooling to each and every room. So, you can be in your bedroom and walk into the kitchen. You can be on the sunny side of the house or the shady side of your house, and it's going to be comfortable. It's going to be the right temperature that you set it on your thermostat because it's important to us. We want you to enjoy your home.

open floor plan kitchen counter area and living room looking out into backyard through sliding glass doors

Interviewing Your Contractor

When looking for the right contractor for your unique project, there are many things to think about…and although price is important, it shouldn’t be the primary reason to choose a contractor. So, what should you ask your prospective contractor? Well, here is a list of questions for you to think about, make your own, and then ask your contractor candidates. The most important thing is to trust your instincts and choose the contractor that you feel comfortable communicating with and spending the next 4-6 months working with.

close up of brown and white tile pattern in shower of master bathroom

Cost Plus Contracts, Part 1

Cost Plus with No Gross Max Price (GMP) is commonly referred to as simply “Cost Plus.” This contact method has no fixed price. Essentially, the Builder is saying: “I’ll build your house, give you any option you want, and you (the Owner) agree to pay for the material and labor cost PLUS a fee. The fee embodies the Contractor’s profit and overhead. The contract should specify what project costs are to be charged, and what are not. For instance, if your house is wood framed, you would expect to pay for the labor and framing material to build the walls. These are Direct Costs and easy to understand. But you may not be expecting to see and pay for Indirect Costs such as the builder’s supervision to manage the framer and coordinate with other trades.

exterior of new home with oversized garage for RV parking, front entry with red door and second garage

Cost Plus Contracts, Part 2

Shared Savings

Shared savings is a necessary part of the cost plus agreement. For most Contractors, they will understand their fiduciary responsibility to the Owner and will act responsibly with spending the Owner’s money. But to ensure the process is properly incentivized, the Owner and Contractor typically agree to share the savings on the project. Essentially, they agree on an initial budget, and if the project ends up being less than the budget, then the savings are shared. Typically, the savings split is in the realm of 60%-40% to 75%-25% with the larger portion going to the Owner. For this to work, the initial budget needs to be established based on proposals and substantiated cost estimates. The “savings” then comes from the diligence on the Contractor to keep costs down and to employ cost-effective building strategies. Typically, the savings does not apply to contingency and allowances. If the Owner selects an inexpensive faucet, all of that savings belongs to the Owner. (Although, the Owner may decide to apply that savings from the kitchen faucet to the increase the allowance for another item they may wish to upgrade). But, if the contract price is increased for added scope via change order, then that added amount should be used when calculating the shared savings. 

close up of artistic glass lighting hanging from ceiling in master bathroom

Who Works For Free?

There is a long-standing expectation in this industry that all contractors should give free estimates. As a result, little work actually goes into the initial estimate. Herein lies the problem. Some contractors guess an estimate or make a low bid to get their foot in the door. As a result, the consumer chooses the low estimate because he or she trusts that the contractor actually put a lot of time and energy into quoting their project. But is the estimate really free? Seriously, who works for free? I don’t know too many people who are willing to produce quality products for no cost. The fact is that people don’t work for free, especially business owners. If they do, they typically aren’t in business for long. Someone will eventually pay for that free estimate in one way or another. Whether it is the one out of ten homeowners that accept an estimate and start a project or the contractor who goes out of business because he didn’t charge for his time. Someone ends up paying for the free cost.

exterior of new custom home front porch entry, two car garage and paved driveway

Fixed Price Contract, Part 1

Last time, we reviewed some important elements of any construction contract. Don’t forget that a detailed Scope of Work is essential to setting the proper expectations with your contractor.

Now let’s go through types of contract that you may use. Contracts can be lumped into several different types: 1- Lump Sum, (or Fixed Price), 2- Cost Plus (with or without a Gross Max Price, or GMP), and then there are hybrids such as a design-build or design-assist that starts as a Cost Plus and then converts to a Fixed Price. So let’s start with the one most used and easiest to understand:

master bathroom with two stone bowl shaped sinks on granite countertops

Fixed Price Contract, Part 2 - Allowances

As a customer, you may want to know how much something cost the builder. With a Fixed Price contract, generally, the Owner doesn’t have the contractual right to this information, and thus, the contractor will generally not share that info. Sometimes, owners want to know the cost of items, so after a quick “Google search” they think they have the answer. This is not necessarily the case.

architectural drawing for new house plan showing bedrooms, bathrooms and entry

Important Elements of a Contract

When you are sitting down with your contractor to finalize the home you are building, they will most likely bring a contract for you to sign. Many folks will sign the contract without really understanding it. This is a BIG deal as you need to know what you are legally obligating yourself to. What some people don’t understand is that if a lawful contract is signed in good faith, they are bound to it and the contractor has the right to sue you if you break, or breach, the agreement. (Likewise, you can sue the contractor if he breaches).

wood framing of roof for new house under construction

Is it less expensive to build a basement or a second story?

This question gets asked a great deal and the answer is driven by the market and current material prices. Generally speaking, building up tends to be less expensive than a basement. That said, not too long ago, lumber was at an all-time high and basements were the better option. Check with your builder and they can advise you on the pros, cons, and cost of each.

stone siding garage with three windows and awning built to park RV

Is the cost per square foot a good way to compare builders?

Cost per square foot pricing is a terrible way to compare houses since it doesn’t consider any of the unique features and finishes of your home. As a simplified example, let’s say that a 1,000 square foot (SF) home costs $150,000. That makes it $150/SF. But what’s included in that? We don’t have enough information to know. There are so many variables that affect the cost of a home. For instance, does the home have any carpet, or is it tile? There is a a large price difference between these two.

Roger Thomas as guest speaker on leading a home building business with core values

Leading With Your Core Values

In February 2020, Roger Thomas was a featured guest speaker on the Live Your Light podcast. The podcast focuses on spiritual and practical tools to help people design the life of their dreams. The show is hosted by Emily K. Thomas, a transformational coach, speaker and entrepreneur, who is on a global mission to help people align their vibration, consciously create new thoughts, forge new beliefs and create new outcomes in life.


close up of granite counter top with finished edge

Video Resource Library

Don’t trust your dreams to just anyone.


You should feel confident and excited during your home building process. After all, the builder you choose could mean the difference between a project that’s done right, on-time and on-budget, and one that costs too much, takes too long, and is fraught with quality problems.

But with every builder claiming to be the qualified, how can you be sure you’re picking the right one?

Download What You Need to Know Before Hiring a Home Builder, written by Choice Builders’ owner and author, Roger Thomas. This guide will help you choose a builder who is right for you.

In it you'll find answers to questions like:

  • How do I make sure a contractor can build to my budget?
  • Why do some contractors appear to cost more than others do?
  • Should I ask for a “free” estimate?
  • How do I chose a good contractor, let alone, the best one?
  • How should I compare prospective contractors?
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