Leading With Your Core Values

Act according to your values in every part of your life

In February 2020, Roger Thomas was a featured guest speaker on the Live Your Light podcast. The podcast focuses on spiritual and practical tools to help people design the life of their dreams. The show is hosted by Emily K. Thomas, a transformational coach, speaker and entrepreneur, who is on a global mission to help people align their vibration, consciously create new thoughts, forge new beliefs and create new outcomes in life.


In this episode, Roger and Emily talk about:

  • How to get clear on your core values & your WHY

  • What does it mean to do the right thing?
    • Never sacrifice what you know to be right
    • Don't take short cuts
    • Just do it and do it right and do it until it’s done
  • Rogers business’s core values
    • Treat people with dignity and respect
    • Always say what you’ll say you’ll do-Do as you say, say as you do.

  • 'In small business when you’re first starting out- your business is an extension of you. You have to do it with honesty and integrity. If you don’t, it will dilute your life. Never take shortcuts and not delivering on what you say you’ll do! I always try to over-deliver on everything I do in my life and with Choice Builders.'

  • How to establish a healthy company culture & how to manage your team:
    • - Start with WHY- why we do things and what our core values mean, how we treat our clients
    • -NO short cuts. no short cuts but never tell them how to specifically to do things- allow mistakes to happen!
    • 'All I ask is you learn from mistake & try not to repeat it. I teach my team the right way to approach things and encourage them to act based on what they think and I support their decisions.'

  • What is Roger's WHY?
    • Serving his country and his city and community & clients & building really good houses but more than that, its about customer service.

  • How holding your core values close & acting according to them is transferrable in every part of your life.

  • How Roger manages fear
    • Failure is okay! if you fail, own it, learn from it and move on

  • ‘As windy as my path was it led me to the love of my life- never give up!’ Roger

  • One of the most pivotal moments in your life that made Roger who he is today.


Booklet: What you need to know before hiring a home builder. A guide for home buyers.

You should feel confident and excited during your home-building process. After all, the builder you choose could mean the difference between a project that's done right, on time, and on budget and one that costs too much, takes too long, and is fraught with quality problems.

But with every builder claiming to be qualified, how can you be sure you’re picking the right one?

Download What You Need to Know Before Hiring a Home Builder, written by Choice Builders’ owner, Roger Thomas. This guide will help you choose a builder who is right for you.

In it, you'll find answers to questions like:

  • How do I make sure a contractor can build to my budget?
  • Why do some contractors appear to cost more than others do?
  • Should I ask for a “free” estimate?
  • How do I choose a good contractor, let alone the best one?
  • How should I compare prospective contractors?
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Our Affiliations and Professional Credentials:

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LEED certification
Passive House Institute U.S. Certified Builder
Certified Green Professional National Association of Home Builders credential
U.S. Green Building Council LEED certified
Houzz Best in Service
Cedar City Rotary Club
Better Business Bureau A+ Rating
Cedar City Chamber of Commerce
Certified Aging-In-Place Specialist. Houses for Living. Homes for Life.
RESNET Energy Smart Contractor
Iron County Home Builders Association

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